Print Design
Despite the digital age, print design remains a powerful communication tool that provides tangibility, credibility, and longevity to a brand's message. It caters to a diverse audience, complements digital strategies, and continues to evoke a unique sense of quality and substance that digital design often struggles to replicate.
Project Summary:
This flyer design was made for the Village of Elk Grove’s Makers Wanted brand and the Journal & Topics publication, promoting the first-ever Chicago NASCAR Street Race.
Results: 100% satisfaction from the Mayor of Elk Grove.
Project Summary:
This customer-facing sales flyer design was made to educate consumers on the product features as well as increase sales.
Results: Sales slightly increased by 2.7% in overall sales for the same month that this piece went out.
Project Summary:
Promotional handout for a trade show named FabTech, this piece was meant to educate consumers on a deal for a specific product.
Results: 33% of sales the next two weeks after FabTech were from this QR code.
Project Summary:
The goal of this project was to design a template for all product catalogs to follow, creating one cohesive design style following brand guidelines
Results: Designed new template style and layout for all product catalogs, providing an intuitive physical and digital experience for consumers (B2C & B2B) as well as employees to view product features and specs.
Project Summary:
8ft x 8ft backdrop banner for the World Pork Expo.
Results: Caught attention at the event due to the large image and close-up shots of the product in use.
Project Summary:
These industrial markers won a spot at Menards on one of their end shelves and I had to work directly with Menards to ensure design met their guideline standards (they have specific requirements to fit their branding).
Results: Designed the main display image for the entire section of product.
Project Summary:
Responsible for designing marker labels for a variety of different industrial markers which included mandatory chemical warnings, English, Spanish, and French, barcodes, and SKUs.
Results: Established a design system for all labels to follow a similar format. Ensuring all the mandatory context can fit neatly.
Project Summary:
Package design of a marker box, including their new branding of a specific sub-brand.
Results: Proof that I can follow already established guidelines and implement new designs while staying within brand standards. This package design is still in use today and is being shipped in these boxes throughout the world.
Project Summary:
Customer-facing (B2B) sales sheet highlighting the features, specs, and quantity of inventory available for wholesale purchases.
Results: The company uses this layout with other products to this day to inform wholesale buyers of a specific product.
Project Summary:
Package design of a marker box, including their new branding of a specific sub-brand.
Results: Proof that I can follow already established guidelines and implement new designs while staying within brand standards. This package design is still in use today and is being shipped in these boxes throughout the world.
8ft x 12ft banner for spa and club trade show.
Results: Helped brand our section more creating two different sides, one for steam and one for sauna.
Project Summary:
Crafted this celebratory flyer for the Village of Elk Grove and Business Facilities Magazine publication showing off their #1 ranked industrial park in the U.S. award for the second consecutive year in a row.
Results: 100% satisfaction from the Mayor of Elk Grove.
Project Summary:
8ft x 12ft banner for spa and club trade show.
Results: Helped brand our section more creating two different sides, one for steam and one for sauna.
Project Summary:
This project was for Becker Aviation, an aviation distribution company. The objective of this project was to update their corporate capabilities catalog.
Results: Clean and refreshed layout incorporating a QR code for quick access to their catalog.
Project Summary:
Large branded overhead banner for an event.
Results: Helped people at the event locate our section more easily and drew in those who were curious.
Project Summary:
The objective here was to design a branded product label for each variation of sauna heater.
Results: Created a clean design with plenty of space making it visually digestible at a glance.
Project Summary:
I had to take measurements of the product and then coordinate with box vendors to ensure the packaging would be secure for shipping.
Results: Successfully coordinated with vendors to select the perfect box, ensuring product safety on all orders.
Project Summary:
Designed the package for a sauna heater brand with minimal color to stay within budget, while still providing a branded design. Also incorporated in this design, is branded box tape that imitates caution tape, to play along with the product’s intense heat capabilities.
Results: Within budget, I meticulously crafted a minimalist package design that is still in use today.
Project Summary:
For this Bifold project, the purpose was to educate new graduates at a career fair on what it is we do and how they can have a career with the company.
Results: Handed this piece out at a career fair and acquired 3 new employees.
Project Summary:
Promotional flyer for sub-brand aroma oils, this was a B2B promotion targeting commercial spas and clubs for a wholesale purchase of the product.
Results: Lifetime Fitness became a huge business partner after this and not only started buying gallons of aroma oils for their steam rooms across the country. But also started having their steam rooms and saunas built by them in new locations. This resulted in a huge increase of revenue and, more importantly, helped establish a new business relationship.
Project Summary:
The goal was to create a wall collage of words that reflected the company’s strategic objective.
Results: 100% satisfaction from owner.
Project Summary:
The purpose of this trifold was to show residential consumers the company’s capabilities and how they can design their custom steam or sauna experience right in their homes.
Results: Generated an increase of 12% in residential sales leads over the following months after sending out.
Project Summary:
The main objective of this B2B trifold was to explain the steps in which a steam room is maintained and why it’s best to have a service team come out periodically to do maintenance checks.
Results: Increase of 27% in leads of commercial clubs and spas for the whole year.
Project Summary:
In this trifold project, the goal was to inform customers about a special savings program and what benefits were in it for them.
Results: Used as a promotional item at most trade shows for years.