Digital Design
Digital design is integral to modern business as it optimizes user experience, drives engagement, and cultivates brand recognition in the digital landscape. Furthermore, effective digital design can increase a company's reach, improve conversion rates, and promote consistent brand messaging across various online platforms.
Project Summary:
The goal here was to design a high-quality (B2B) PPC ad design for Black Diamond Abrasives. I had to work side by side with content writers to ensure a cohesively strong message goes along with the graphic.
Results: Designed a high-impact PPC ad that converted a 14.5% increase in sales for the campaign solely through this PPC ad.
Project Summary:
The purpose of this PPC ad was to promote reservations and specials for The Signature Room on Valentine’s Day.
Results: This ad had a 42% rate of interaction leading to the majority of where reservations came from.
Project Summary:
The objective of this animated PPC ad (below is the animated version) was to inform B2B customers about the client’s product which would improve the way supply chain inventory was typically handled.
Results: Played a huge role in advertising the marketing campaign for this quarter.
Project Summary:
US Minerals & Black Diamond Abrasives wanted to implement a web page on their site where B2B customers could purchase coal slag. After going through the entire site, and gaining a sense of the style, I then collaborated with the dev team to discuss their capabilities. Once our capabilities were agreed on, I went on to design a low-fidelity wireframe, to confirm the layout and features were possible, once approved, I crafted a high-fidelity prototype using Figma.
Results: Increased sales enormously by giving their clients an easy online method of purchasing products.
Project Summary:
Designed the UI of this e-commerce site with a team of developers and writers. The main purpose at the time was to modernize and update the website to look less outdated while staying within budget.
Results: Designed a fully functional and neatly organized e-commerce site for residential and commercial clients to use. Making it an easier and more user-friendly experience.
Project Summary:
Designed the UI of this steam and sauna servicing site with a team of developers and writers. The main purpose at the time was to modernize and update the website to look less outdated while staying within budget.
Results: Designed a fully functional and neatly organized steam and sauna servicing site for residential and commercial clients to use whenever they needed service done on their spas or a part replaced on their steam or sauna equipment.
Project Summary:
It was my job to help manage this social account for a large forging company, I worked with the content writers to develop a message for each social post, and then I created the posts to visually correlate with the context. After being finalized it was my job to schedule the social posts through Content Studio.
Results: Maintained a strong online presence while growing an audience.
Project Summary:
It was my job to help manage this social account for a large coal and slag company, US Minerals and Black Diamond Abrasives. I worked closely with the content writers to craft a message for each post, and then I created the social posts that visually correlated with the context. After being finalized it was my job to schedule the social posts through Content Studio.
Results: Maintained a strong online presence while growing an audience.
Project Summary:
It was my job to help manage this social account for a medium-sized aviation company, I worked with the content writers to develop a strong message for each post. Then I would design the social posts to reflect the context of the caption. After being finalized it was my job to schedule the social posts through Content Studio.
Results: Maintained a strong online presence while growing an audience.
Project Summary:
These are hero images designed for the headers of partner landing pages.
Results: Delivered a high-quality first impression for our business partners. Ultimately making the connection between businesses stronger.
Project Summary:
This design was for a Menards homepage banner ad.
Results: This ad drove 34% more traffic to our website in the months it was hosted on Menards’ website. This statistic was mainly from residential consumers and the goal we had with this was to increase residential sales.
Project Summary:
This animation served as a huge piece of a marketing campaign for Optimas. The client ran paid ads on this GIF everywhere they could online.
Results: Helped convert to an increase of B2B clients.
Project Summary:
This was a simple GIF designed for a social post talking about the different products available on hand.
Results: Slightly increased the amount of sales and social engagement.
Project Summary:
This was a project I did just for fun when I was new to animation.
Results: Gained a lot of quality knowledge regarding animation design.
Project Summary:
The goal was to create a branded animation for our holiday email on New Year’s that would go out to all active clients.
Results: 100% satisfaction from the owner.