Branding
Effective branding fosters recognition, builds trust, and propels business growth. Additionally, it distinguishes your company in the marketplace, cultivating customer loyalty and guiding marketing efforts.
Project Summary: Led the development of this fun brand identity project for a steam generator company within the spa industry. The objective was to establish a bold and modern identity that would set our product apart. In a competitive landscape dominated by stainless steel generators, a market study revealed a preference among consumers for our competitor’s dark navy blue generator. This generator is a white-label product with the same features and parts, re-branded and sold by different companies. So for that reason, we knew this preference for the navy blue steam generator had to do solely with its appearance. When designing this brand I knew right away the color scheme had to “POP” and the logo had to be strong yet, friendly and modern.
Results: Within our marketing budget I strategically came up with a solution to vinyl wrap the steam generator in our brand colors. Unveiling a distinctive vinyl wrap in our signature "steam blue" color, we not only broke away from the stainless steel norm throughout the industry but also witnessed a remarkable 17.5% surge in sales, outperforming competitors and clinching the top spot in overall industry sales for 2019.
Project Summary: Crafted another successful brand identity for Hotass Saunas, designing logos, guidelines, packaging, and labels for our sauna heaters. The goal was to create a fun, contemporary identity that portrayed extreme heat, with a voice of seriousness yet, a humorous approach with marketing and social media.
Results: This initiative propelled us to a competitive forefront within the first 2 months of the brand launch, establishing a 26% higher online relevance than industry peers. Moreover, witnessed a significant 20% boost in customer engagement, showcasing our commitment to setting new standards in the sauna heater space.
Project Summary: This was a freelanced project for a video production company based out of Chicago. Alaka the owner, was looking to move on from his old logo and name “Laka Films” and was changing to Laka Entertainment.
Results: I delivered a fully packaged contemporary design that included ready-to-use files for him to implement across his social media and start marketing. As a result of this design and color choice, he was now able to use a brand mark of color as a watermark on all of his videos.
Project Summary: LovePinch was another contest where a startup mobile app brand was looking to find its dream logo. The description of the project was to design a combination mark (logo with symbol and wordmark) for a dating app named LovePinch.
Project Results: In the end, they chose my logo as the winner, gained rights and all of the art files with it, and went on with building their brand.
Project Summary: The Marley & Dutch project was a contest winner for a small start-up fashion brand that hosted a logo contest in hopes of finding its dream logo. In the creative brief, they stated that they wanted to appear as a high-end, luxurious clothing brand with an elegant color scheme. I ended up entering this contest and submitted these interpretations of what I thought the identity should look like.
Results: Ultimately, I won the contest and they chose my logo as the identity they wanted to use.